ASL Print FX, a premier supplier of pressure sensitive labels, has enjoyed a successful partnership with Domino. Last year, the converter received a First Place Award from TLMI for excellence in technical achievement in printing. ASL Print FX was recognized in the category: Digital – Inkjet – Wine & Spirits – Color Process – Prime. 

Travis Pollard, vice president and general manager – Napa, CA, and Stacy Daly, executive vice president, have explained the benefits of teaming with the digital printing specialist in a new video. According to Pollard, ASL is a brand built on trust. It’s also a brand built on understanding and advancing its own initiatives and those of its customers. The company, Pollard states, is doubling in size. 

“We’re growing exponentially,” says Pollard. “We have two facilities in the greater Toronto area; one facility in Winston-Salem, North Carolina; and our facility here in Napa, CA. Our primary market is wine and spirits, but we’re a fine printer for all different types of products. And we do that through efficiencies, and we execute at the highest possible level in the industry.” 

ASL Print FX made the move to digital because each label is its own custom project, which can require foil stamping, embossing, or variable data or sequential numbers, and the MPS EF Symjet “powered by Domino” hybrid press has allowed the converter to meet those demands.

The press provides versatility and unlimited possibilities, which allows ASL Print FX to compete in several markets at the same time. Couple that technology with a culture of innovation and a highly trained and knowledgeable workforce, ASL is poised for future success.

Daly states that having the right label printing equipment is essential in not only delivering on the project but in helping customers achieve their vision. “I like to say that when people walk into this building, I want it to feel like they’re on the Starship Enterprise. We research very well to find the right equipment that complements our customers’ vision. That’s our mission statement: to bring your vision to life. I believe that the inkjet technology is the future, because it does stretch the envelope of what we do every day.”

Pollard adds, “This is our MPS EF Symjet.  It’s a hybrid press that combines digital and flexographic printing.  It comes with a web cleaner, corona treater, lamination tower, a Domino print engine, flexographic print stations, rotary photopolymer embossing, rotary magnetic diecutting, and it’s all controlled at this console by one operator in one pass.” 

ASL Print FX’s wide breadth of capabilities and the care taken to help customers achieve their vision has been a winning formula. “We print labels for companies of all size,” says Pollard. “So, if you’re printing 100 cases of wine labels versus several million, we have the tools in our toolbox to support all levels of growth. We won a First Place Award at TLMI for a label called ‘15 Minutes of Fame’ for Anarchist Wine Company. The wine label was designed by a San Francisco designer, her name is Jenny Doll, and it’s absolutely on the cutting edge of design.  And that’s how you win awards through a partnership of collaboration, of understanding the technology, and delivering on the brand goal.”

Daly adds, “So, all of the labels that are best of show in all of these different countries’ associations meet and then they decide who was the best of the best. I got a phone call, I picked it up, and all I heard was ‘Now that’s impressive.’ We win a lot of awards. We’re not alone. There’s a lot of our competitors that win a bunch of awards, but we hold our own, that’s for sure.” 


Pollard acknowledges Domino for the support it has provided in the journey with the press. “The Domino Difference is the level of support we receive, bar none,” he says.  “Tom Grencik and his team are the best in the business, and they always take the time to teach our operators more about the equipment so that we’re self-sufficient. It’s a win-win proposition.”

Daly adds, “Our future for us now is we’re buying another Domino for Canada, investing in that future now will pay off dividends. Every year, every month I see us growing more and more, and Domino digital technology is getting us closer to a platform where we’re starting to remove variables…that’s the win. I’d like to thank Domino for their partnership with a great piece of equipment that we’re enjoying working with. I truly, truly enjoyed this experience and Domino keep up the good work and we’ll continue to purchase.”